We had an exceptional time on September 19 in Milan at the Anker SOLIX Roadshow hosted at the Palazzo della Cultura, the headquarters of the Italian publishing group Tecniche Nuove Spa. Our Senior Sales Manager for Italy & Malta led the presentation, highlighting the Anker SOLIX X1 along with our other solar solutions, such as the Solarbank 2 Pro. The energy in the room was electrifying as Italian media, influencers, and partners like installers got a firsthand look at our innovative products. The feedback was extraordinary, and we have received 100% positive feedback about everything, including the presentation, the products, the roadshow truck, and the brand. Let's take a quick review of this event.
Tecniche Nuove HQ is one of the most significant B2B publishers in Italy. They operate and publish approximately 200 magazines/journals. Over 26 journalists from Tier 1 media and 2 influencers attended the showcase day. The majority of them are from B2B and the Energy sector media, while a few are from B2C media (camping and smart home). Besides the roadshow, we also conducted 10 interviews during the event. All participants gave highly positive feedback on our products. Some of them mentioned that our product design, quality, etc., are undoubtedly top-notch and very impressive. One journalist even stated that our products reminded him of Apple products and said he hasn't seen such outstanding products in the energy sector for a long time.
Before the event, Anker was generally not very well-known to the media. However, after the presentation and the experience of the products in the roadshow truck, they regarded our brand as a premium brand that offers high-quality products. The entire event presence effectively set the brand tone and changed their perception of the 'Chinese brand'. They think Anker is a very impressive company overall. The most praised aspects of our products include the superb design, premium feel, and high quality. Our Roadshow truck is something they have never seen before, and it provides a very good product experience after viewing the presentation.
It's evident that Anker SOLIX is making significant impacts in Italy. Grazie mille to everyone who attended and contributed to the success of this event! All journalists have written articles about our product and event. During the event, the journalist from PV Magazine Italy published an article. https://www.pv-magazine.it/2024/09/19/nuovi-sistemi-all-in-one-di-anker-solix-inverter-accumulo-e-tanto-design/
